Almost every home buyer who has an Internet connection starts out searching for homes online. Statistics tell us that more than eight out of every 10 home buyers are looking on the Internet: checking out competing inventory and putting together lists of homes they want to see. Because you don't know exactly which Web site a home buyer might check, home listings should be posted everywhere.

Basic Internet Listing Information

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Describe Buyer Features & Benefits

Features are a description of the home. Benefits are how the buyer will use that feature. A benefit makes the feature personal, and it's what sells homes. Don't just inform, instead,illustrate. For example:

• Feature: Fenced yard.
  Benefit: Privacy, sunning area, place for pets to play, lush lawn to run barefoot on, room for a pool, space to grow fresh vegetables or plant flower gardens.
• Feature: Dual pane windows.
  Benefit: Lower utility bills, energy efficiency gives peace of mind to environmentally concerned consumers, warmer in winter and cooler in summer, low maintenance, easy to operate and clean.
• Feature: Gourmet kitchen.
  Benefit: Professional tools for serious cooks, makes meal preparation fun and enjoyable, impress friends with state-of-the-art equipment, space to display cookware and books, convenience and time-saving devices, simplified care and maintenance, beauty and eye-appealing design makes the kitchen a comfortable and inviting workspace.

Include all key elements in your listing description. If you miss an important detail, a prospective home buyer might pass over your Internet home listing:

• Property address.
• Sales price.
• Number of bedrooms and baths.
• Year the home was built.
• Style of home & number of stories
• Square footage.
• Acreage or lot size.
• Name of subdivision or location.
• Other rooms: family-den-media-library, etc.
• Type of flooring.
• Type of garage.
• Features such as fireplace or pool.
• Appliances.
• Upgrades.
• HVAC description.